Creatalog is a mobile app platform which aims to disrupt the brick-and-mortar market of residential interiors where different stakeholders can participate and benefit via this platform. The app is currently designed for three different stakeholders:
Buyers: who want to find a suitable vendor nearby for their needs
Sellers: different kinds of vendors like carpenters, floorings, painters, furniture designers etc.
Uploaders: users who upload interior photos on the platform: for finding a suitable vendor to realize the idea as well as just for sharing on the platform for various reasons.
Currently, we have launched Creatalog Beta for the Uploaders, and will launching the final version for Buyers and Sellers soon.
Responsibilities and Deliverables:
In last 6 months, I have worked closely with the founder on the strategy, design and marketing. Following were the responsibilities and deliverables:
- Co-designing the mobile app from the existing information architecture. Have worked very closely with the founder for the UX Flows, UI Features. And designed and made the final screens for development
- Developed detailed User Personas for Creatalog considering all the target users
- Developed detailed strategy and guides for market validation studies including usability study plan. (Due to time and resources, we couldn’t execute the plan, have it properly documented though)
- Marketing Strategy: Worked on a multi-channel marketing strategy and came up with and designed the Click’n’Fly Campaign. Designed the strategy and creatives for the same. Also, worked on a detailed social media marketing strategy (including all the content and designing the graphics). Execution of the strategy is to be decided by the Founder himself.
Just went live with the Facebook and Instagram Page @creatalog.
Note: All the work is well-documented and can be shared over a meeting/presentation. The branding and related creatives was not part of the responsibilities.